Bhubaneswar, May 17, 2011: Tata Motors today flagged off the Nano Superdrive 2 from Bhubaneshwar. Tata Nano Superdrive 2 will be an enchanting 28 day voyage, where in 12 Tata Nanos will circumambulate India.
Tata Motors set on a 26 day long Nano Superdrive in June 2010, which covered 36 cities, and an incredible distance of 15,000 km. The Nano Superdrive 2 is a testament to the Nano’s robustness and reliability and the company will create a new record of 18,000 km with a country wide drive – the Nano Superdrive 2, which will witness 12 Tata Nanos travelling across 6 routes, covering 62 cities.
The Tata Nano, an innovation marvel, has received an overwhelming response by customers in India. Through Nano Superdrive 2 the company plans to take the brand closer to customers by visiting the interiors of the state. Two Tata Nanos will traverse on the Eastern route. Starting from Bhubaneswar the cars will touch other cities like Cuttack, Rourkela, Jamshedpur, Ranchi, Asansol, Durgapur, Kolkata and will culminate in Patna. The caravan will provide customers with an opportunity to engage with Tata Nanos on select routes, and enjoy the car on-road.
The Tata Nano offers an incredibly spacious passenger compartment. With a length of just 3.1 metres, width of 1.5 metres and height of 1.6 metres, the Tata Nano has the smallest exterior footprint for a car in India but is 21% more spacious than the smallest car available today. Its small size coupled with a turning radius of just 4 metres, makes it extremely manoeuvrable in the smallest of parking slots. A high seating position makes ingress and egress easy. The Tata Nano is BS-IV compliant and comes with a 2-cylinder aluminium MPFI 624 cc petrol engine mated to a four-speed gear box. The car is available in three variants – Tata Nano Standard, Tata Nano CX and Tata Nano LX.
Tata Motors has specially festooned each Nano for the Superdrive and these cars will travel through diverse terrain, covering the length and breadth of the country. Along the route, in every city visited, the cars will halt at landmarks and at malls where customers and walk-ins will have an up-close experience with the Nano and its unique features, besides games related to the car. Tata Motors will organize carnival in these cities for proud Tata Nano owners and will host rallies for all customers to celebrate the Nano Superdrive 2 arrival in the city.
The ‘Superdrive’ branded Tata Nanos will be absolute traffic-stoppers as they visit different locations in the city. The Nano Superdrive 2 will now proceed to the next destination, Cuttack to spread happiness.