Unthink.com, better known as “anti-Facebook,” has opened up its doors to its first round of beta testers. The Tampa-based company with $2.5 million in funding from DouglasBay Capital brands itself as a more honest and more open form of social networking.

Unthink declares that its users are the owners of their data. The startup could only come from outside of traditional tech hotspots like Silicon Valley or New York, as there’s a certain level of audacity, and perhaps even ignorance, that you need in order to think you have a shot at displacing social networking giant Facebook and all of its 800 million users.

And taking down Facebook is the core of Unthink’s marketing campaign. In fact, the majority of Unthink’s message is about what it is not: it’s not another social network, it’s a social revolution. Unthinkers are not users, they’re owners. Unthink is not in control, you are. And so on.