In an ambitious attempt, YouTube, the world’s largest video site, is announcing that it’s lined up a slew of new content partners who will be developing shows for the site, covering everything from sports to comedy to music.

In a blog post announcing the news, YouTube says its goal with these channels is to “[give] you more reasons to keep coming back again and again”. The post references the so-called “defining channels” born out of cable, like MTV, ESPN, and CNN, and says that the next generation of these will emerge on YouTube.

“The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in,” they announced.

There are some big names on the list including Young Hollywood Network, MyMusic, Everyday Health TV, SB Nation, Action Sports (name TBD), The Nerdist Channel.