Bhubaneswar: Bajaj Auto today announced the launch of the Boxer 150 cc in the Odisha market.
Speaking on the launch, Mr. Yogesh K Pandey, Regional Manager (Sales-2w) Bajaj Auto Limited said, “The launch is a part of our strategy of providing relevant differentiated products to meet the needs of a variety of consumers. A significant segment of consumers in the smaller towns need a powerful, rugged utility bike. The Boxer has been designed as an “SUV on two wheels” to specifically meet their requirement.”
He further added, “The focus of the bike is on performance with a bigger engine, a bigger frame, bigger tyres, bigger suspension, bigger headlights and a bigger seat, we feel that this one fits the bill for the mighty “Bharat” bike that real India needs”.
Positioned as the ‘Bharat bike’, the Boxer is designed to provide a comfortable riding experience in all kind of demanding situations and to reach out to customers beyond the big cities and towns.