Bhubaneswar, Nov 12, 2011: Bureau of Indian Standards (BIS) is organizing an Awareness Week on Hallmarking during 14th-18th November 2011 under the jurisdiction of its Eastern Regional Office, which covers the states of Odisha, West Bengal, Bihar, Jharkhand and all the seven North Eastern states.

The demand for Gold jewellery in the country is rising day by day, despite the increase in the price. Indian consumer is very often a victim of irregular metal quality or under-caratage or both. This is either done deliberately or due to lack of knowledge of the artisans who are engaged in jewellery making.

The primary objective of this celebration is to spread the benefits of BIS Hallmarking Scheme to the consumers, jewellers & artisans.

Government of India identified Bureau of Indian Standards (BIS) as the sole agency to operate this scheme on a voluntary basis. Under this scheme, licences are granted to the jewellers, which enable them to get their jewellery hallmarked at any of the BIS recognized Assaying and Hallmarking Centres. The hallmarking centres are given permission to operate based on criteria which are in line with the practices adopted by the International Convention on Marking of Precious Metals known as Vienna Convention 1972.

This weeklong celebration would conclude with a valedictory function at Bhubaneswar on 18th November 2011, in which the Hon’ble Minister of Food Supplies and Consumer Welfare, Government of Odisha has consented to attend as Chief Guest.