New Delhi: After taking the stiff decision of banning smoking in public places, the Government to restrict the display of tobacco brands in old films and TV programmes, has decided to see to it that no movies and television programmes will display smoking scenes or any tobacco products, as it has a negative impact on children and it drives them towards smoking.

To discourage tobacco consumption, the Government has made it mandatory to display anti-tobacco health spots or messages of a minimum of 30 seconds duration each at the beginning and middle of the film or the television programme talking about ill-effects of tobacco.

Besides this, a strong anti-tobacco health warning must be there as a prominent scroll at the bottom of the screen during the period of such smoking scene which are most likely to be telecasted at times when least number of minors will be viewing TV.

This has been stated in the rules for Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) [second amendment rules] 2011.

These rules will be implemented from 14 November 2011.

The government has also decided to place a representative of Health Ministry in the Central Board of Film Certification (CBFC) to monitor smoking scenes from now. Moreover the producers will have to give strong editorial justification for displaying tobacco products or their use to the Central Board of Film Certification (CBFC).