Bald Eagle
Bald Eagle
With the arrival of new year, the rage for new calendar touches the zenith. Perhaps, calendar is the only changed thing on the eve of a new year that lasts till the end of the year. Be it launch of exotic Kingfisher calendar or Dabboo Ratnani’s calendar bash, launch of calendar is one of the most happening events when the entire world is at its festive best. Odisha is no longer back as far as the craze for innovative and out of box New Year calendar is concerned. And, 2012 calendar of Khimji, the undisputed leader in jewellery and fashion accessories since last 75 years, has ushered a new trend in this direction.
 
Red Panda
Red Panda
Dedicating this year’s calendar to the rare and endangered species, Khimji has enrolled itself with the awareness campaign for biodiversity preservation. The most appealing part of the calendar is its theme, “Pure and Rare”. Rare and exquisite species chosen for the calendar are White Tiger, Green Sea Turtle, Red Panda, Eld’s Deer, Amur Leopard and the Bald Eagle. All of them have been declared as endangered species.
 
White Tiger
White Tiger,
Design is another appealing aspect of this calendar. Chosen elements and the way they are correlated with precious metals like gold, diamond, platinum, silver, rhodium and rubies enhance the aesthetic value of the calendar. Such a thematic approach towards New Year calendar is marked probably for the first time in Odisha.
 
Amur Leopard
Amur Leopard
Commenting upon this thematic and trendsetting calendar, Mr. Mitesh Khimji, Director, Khimji Jewellers says, “This year’s calendar’s concept is a noble attempt to cherish our rich biodiversity and simultaneously it aims at encouraging all to preserve it. People keep calendar for a year. And, the basic idea is to propagate our concerns for the environment and bio-diversity through it.”
 
Khimji’s calendar has received rave reviews from all quarters. It is certainly going to be a treasured possession for rest of the year.