Beijing: Amazon China said it has taken steps to curb the practice of publishing houses that manipulate results of bestseller lists.

The top-selling lists are supposed to offer useful tips to readers. But industry insiders said the credibility of such rankings were now in question due to manipulations, the Shanghai Daily reported.

A common practice is for publishing houses to purchase a massive number of their own books so they quickly shoot up the popularity list.

Some also hire teams to create positive reviews by pretending to be ordinary readers, the report said.

Amazon China officials said they had launched technical measures to stop such practice, including suspending the account of any customer caught buying a massive number of copies of the same book.

Source: IANS