New Delhi: Upcoming Bollywood actress Nargis Fakhri has been signed on by HCL Infosystems Ltd., India’s premier hardware, services and ICT systems integration and distribution company, as its brand ambassador for its computing products.
Fakhri, whose Bollywood debut in “Rockstar” was one of the most awaited female debuts in recent times and was voted the most promising newcomer of 2011, “aligns with the youth-centric image of HCL Infosystems’ latest range of computing based offerings”, the company said Friday.
Fakhri has kicked off an exciting photo shoot for the brand and which will be used in a campaign scheduled for later.
As a part of the engagement, Fakhri will endorse HCL’s computing products across various platforms and will also feature in upcoming multimedia ad campaigns.
Princy Bhatnagar, vice president and head of consumer computing at HCL Infosystems Ltd., said: “We are delighted to announce Nargis Fakhri as our computing product’s brand ambassador. HCL computing products have carved out a niche for itself by becoming a brand symbolic to youth and innovation. Nargis Fakhri’s sophistication, style and cool quotient superbly personifies our brand.”
Fakhri said: “I am ecstatic to be a part of the HCL Infosystems’ family. It’s an honor to be associated with the pioneers of IT in the Indian market. HCL’s gadgets are trendy, very user friendly and absolute value for money products.”
“It is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am looking forward to this association with a home grown brand,” she added.