This is a strategic tie-up, whereby AMR will be the principal sponsor for Arora’s Paris Fashion Week show and Arora would be designing the company’s forthcoming residential projects in Greater Noida.
“AMR Group has always promoted creativity and I feel proud to be associating with the guru of Indian fashion scene, Manish Arora. I look forward to this unique association, hoping to deliver to our customers an exclusive, state-of-the-art living experience,” Kapil Aggarwal, managing director, AMR Group, said in a statement.
The designer will put his style into creating The Royal Heights, a project of Kessel I Valley, soon to open at Tech Zone.
Arora is known for his colourful and quirky apparels.
Source: IANS