XIMB to Hold Marketing Conclave “Mercatique 2019”


Bhubaneswar: Mercatique, the annual business conclave of the Marketing Association of XIMB (MAXIM) will be held at the Xavier Institute of Management Bhubaneswar (XIMB) campus on August 04, 2019.

The event shall feature discussions on the topic “Enhancing Customer Engagement through Experiential Marketing”.

Eminent speakers from various fields of marketing including Ms Darshana Shah, Chief Marketing Officer, Aditya Birla Health Insurance Co. Limited, Mr Imran Qadri, Head – Marketing and PR (India), Harley-Davidson and Mr Chandrahas Panigrahi, Chief Marketing Officer & Consumer Business Head, Acer India shall share their experiences and valuable tips on enhancing customer engagement through experiential marketing.

The event shall be providing a holistic and interactive platform to the inquisitive and budding managers of tomorrow to interact with these distinguished industry stalwarts who hail from different business domains.