Bhubaneswar: Illuminatix, the Media and PR Cell of XIMB organized their annual media conclave ‘Communique’ on Sunday. The theme of the discussion was “Evolution of Media-The Nexus of Brand Transformation”.

Mr Yuvraj Mehta, Head- Corporate Brand Management and Communications, Larsen and Toubro, Mr. Digvijay Shekhawat, Senior Vice President, Ogilvy, Mr. Manish Jhaveri, Senior Creative Consultant- IBD and Da Cunhas, and Mr. Bibhu Ranjan Mishra, Associate Editor, Business Standard were the esteemed speakers of the occasion.

The session was followed by an interactive question and answer session, where students posed inquisitive and insightful questions.

This was followed by the launch of the 4th edition of ‘Communique’ newsletter. The eminent speakers felicitated the winners of ‘Communiquiz’, a quiz competition organized by Illuminatix in association with XQuizzite on August 20, 2019.

Besides, the winners of the article writing competition and poster writing competition organized by the team were also awarded on the occasion.