Echra Innovations Private Limited (often referred to as Echera Innovation) is a sustainable health and hygiene startup based in Koraput, Odisha. Incorporated on 4 July 2024, the company is a govern...
Echra Innovations Private Limited (often referred to as Echera Innovation) is a sustainable health and hygiene startup based in Koraput, Odisha. Incorporated on 4 July 2024, the company is a government-recognised Startup India initiative focused on eco-conscious solutions for rural development and women's health. Core Innovation & Brand: The company's primary focus is tackling the environmental impact of non-biodegradable sanitary waste while improving menstrual hygiene access. 91 Degrees: Their flagship brand produces plant-based sanitary pads. Technology: They utilize a proprietary process to convert water hyacinth—an invasive aquatic plant—into both the absorbent gel and fiber components for their pads. Sustainability: The products are designed to be premium yet affordable, leveraging natural fibers to offer an eco-friendly alternative to conventional plastic-based hygiene products. []