Swadesi Fresh (Retail) Trade Private Limited, commonly known by its brand name Udyan Fresh, is an initiative primarily focused on the retail trade of fresh fruits, vegetables, and regional organic ...
Swadesi Fresh (Retail) Trade Private Limited, commonly known by its brand name Udyan Fresh, is an initiative primarily focused on the retail trade of fresh fruits, vegetables, and regional organic products in Bhubaneswar, Odisha. Despite the corporate status o f the Swadesi Fresh entity, several Udyan Fresh retail outlets remain active across Bhubaneswar, functioning as a direct link between farmers and urban consumers. Product Range: They provide healthy, natural desi foods, including hand-pounded rice, cold-pressed oils, millet-based products (upma, noodles, flour), and regional specialties from 30 districts of Odisha. Mission: The project aims to eliminate middlemen, ensuring farmers receive fair prices while consumers get fresher vegetables at lower rates. []