Description
Specialists typically manage multiple channels or focus on one specific area depending on the company's size.
Search Engine Optimization (SEO): Researching keywords and optimizing website content to improve organic search rankings.
Paid Advertising (PPC/SEM): Managing paid campaigns on platforms like Google Ads or Meta Ads to ensure a high return on investment (ROI).
Social Media Management: Creating content calendars, scheduling posts, and engaging with followers on platforms like Instagram, LinkedIn, and TikTok.
Email Marketing: Designing newsletters, segmenting lists, and setting up automated "drip" campaigns to nurture customer relationships.
Data Analysis & Reporting: Using tools like Google Analytics to track key performance indicators (KPIs) like click-through rates (CTR) and conversions.
Content Creation: Collaborating with designers and writers to produce blog posts, videos, and graphics that resonate with the target audience.
SparkCart Pvt. Ltd